When Dove Asked Customers to Create New Ads for a Novel

question 146

Multiple Choice

When Dove asked customers to create new ads for a novel environmentally friendly product they were releasing,with the winner being used nationwide,this was an example of:

• A)interactive marketing
• B)consumer submissions
• C)online marketing
• D)green marketing

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Definitions:

Bad Debts Expense

Bad debts expense represents the amount of receivables a company estimates it will not be able to collect from customers over a period.

Aging of Receivable Method

An accounting technique used to estimate bad debts by analyzing accounts receivable based on the length of time they have been outstanding.

Allowance for Doubtful Accounts

A contra-asset account that represents the amount of receivables a company does not expect to actually collect.

Bad Debts Expense

An expense account reflecting the cost of accounts receivable that a company does not expect to collect due to customer defaults.