According to the Societal Marketing Concept,who Is Most Important in Deciding

question 106

Multiple Choice

According to the societal marketing concept,who is most important in deciding what needs and wants are good for consumers in the long run?

• A)the organization itself
• B)the individual consumers
• C)regulatory bodies
• D)marketing researchers

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Definitions:

AIDA Approach

A marketing strategy model that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising and sales techniques.

Transactional Selling

A sales approach focused primarily on achieving quick sales transactions rather than building long-term customer relationships.

SPIN Procedure

A sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to understand and address customer needs.

New-Task Buying

The process of making a purchase decision for a product or service that a buyer has no previous experience with.