The Discipline That Addresses Broad Issues Such as Whether Marketing

question 88

Multiple Choice

The discipline that addresses broad issues such as whether marketing costs too much,whether advertising is wasteful,and what resource scarcities and pollution side effects result from the marketing system is called:

• A)micromarketing.
• B)macromarketing.
• C)societal marketing.
• D)financial marketing.

---

Definitions:

Unconscious Bias

Refers to the attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner.

Mechanical Comprehension

The ability to understand and apply mechanical concepts and principles to solve problems.

Constructs

Conceptual elements or variables designed to represent theories or phenomena of interest, often used in psychological and sociological research.

Criterion-Related Validity

The extent to which a selection tool predicts, or significantly correlates with, important elements of work behaviour