TD Bank Creates an Online Area Where Customers Can Discuss

question 58

Multiple Choice

TD Bank creates an online area where customers can discuss with TD ways to make communities 'greener,' by reducing paper or planting more trees.TD is likely using _________ to engage these customers.

• A)social CRM
• B)CSR plan
• C)societal marketing concept
• D)social media

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Definitions:

Societal Well-being

The overall health, happiness, and quality of life of a society's population.

Ethical Principles

Fundamental guidelines that dictate behavior, reflecting beliefs about what is right, fair, honest, and compassionate in conduct.

Business Situations

Various circumstances or contexts in which businesses operate, influenced by factors like economic conditions, competition, and market demands.

Socioeconomic Model

The belief that business, as part of its role, owes its existence to improving the society in which it operates.