Marketing That Is Designed to Influence the Behaviour of Individuals

question 75

Multiple Choice

Marketing that is designed to influence the behaviour of individuals in which the benefits of the behaviour accrue to those individuals or to the society in general and not to the marketer is

• A)organizational marketing.
• B)future marketing.
• C)green marketing.
• D)social marketing.

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Definitions:

Estimators

Statistics obtained from sample data used to estimate population parameters.

Unbiasedness

A statistical property indicating that an estimator or methodology does not systematically favor certain outcomes over others.

Sample Variance

The measure of variability in a sample dataset, calculated as the sum of squared deviations from the mean, divided by the number of observations minus one.

Population Variance

A measure of how data points in a given population are dispersed from the average value.