The Four Outside Stakeholder Groups That Exert Important Direct Influences

question 191

Multiple Choice

The four outside stakeholder groups that exert important direct influences on an organization consist of:

• A)politicians, regulators, minority groups, and consumer monitoring groups.
• B)competitors, industry trade associations, non-profit organizations, and governmental agencies.
• C)senior management, the legal department, the marketing department, and other employees of the organization.
• D)other organizations, suppliers, shareholders (owners), and customers.

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Definitions:

Brand Voice

The unique personality a brand adopts in its communications, including the language, tone, and style used across its marketing materials.

Message Map

A strategic tool used to align messaging across various channels to ensure consistency and clarity.

Strategic Plan

A systematic, thorough, and aligned document that outlines from start to finish what a brand, individual, or organization wants to accomplish to address a problem or opportunity or to explore potential new possibilities through experimentation.

Psychographics

The study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.