Because the Organization Obviously Cannot Satisfy All Consumer Needs,it Must

question 123

Multiple Choice

Because the organization obviously cannot satisfy all consumer needs,it must concentrate its efforts on certain needs of a specific group of potential consumers.This is the _________.

• A)mass market
• B)tangent market
• C)market aggregation
• D)target market

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Definitions:

Services Rendered

Services rendered refer to the completion and provision of services agreed upon between a provider and a recipient.

Undisclosed Principal

A party in a contractual agreement whose identity is not revealed to the third party by the agent during the time of the agreement.

Partially Disclosed Principal

A principal whose identity is not known by a third party, although the third party is aware that the agent is making an agreement on behalf of a principal.

Vicariously Liable

A legal principle under which an individual or entity can be held legally responsible for the actions of another, typically in an employer-employee relationship.