A Local University Offers Business Courses for a Specific Target

question 102

Multiple Choice

A local university offers business courses for a specific target market composed of people who are currently working who want to take refresher courses or work toward further degrees.Which of the following would be the most effective way to communicate with the target market,bearing in mind that communication must be both effective and economical?

• A)put announcements on campus bulletin boards.
• B)distribute promotional materials during classes.
• C)advertise on national television.
• D)advertise in the local newspaper.

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Definitions:

Merchandising Company

A business that purchases goods in finished form for resale to consumers, generating revenue through sales activities.

Retailer

A business or person that sells goods directly to consumers from a physical or online store.

Periodic Inventory System

An accounting method that records inventory purchases and sales periodically, often at the end of an accounting period, instead of continuously updating stock levels.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including materials, labor, and overhead.