Kim,the Chief Marketing Officer for Pepsi,considers the Controllable Factors -

question 141

Multiple Choice

Kim,the Chief Marketing Officer for Pepsi,considers the controllable factors - product,price,promotion,and place - as the company's:

• A)environmental factors.
• B)marketing program.
• C)marketing mix factors.
• D)marketing concept.

---

Definitions:

Prime Costs

The sum of expenses for the raw materials and labor directly involved in the manufacturing of a product.

Conversion Costs

The aggregate expenditure on direct labor and manufacturing overheads used for turning raw materials into final products.

Frosting

In a culinary context, a sweet and fluffy coating or filling, usually made from sugar, butter, and flavorings, used to decorate or fill cakes and pastries. If referring to a financial term, there is no widely recognized definition fitting "frosting."

Prime Costs

The direct costs directly attributable to the production of goods, including direct materials and direct labor.