The Unique Combination of Benefits Received by Targeted Buyers That

question 50

Multiple Choice

The unique combination of benefits received by targeted buyers that include quality,price,convenience,on-time delivery,and both before-sale and after-sale service is called:

• A)target marketing.
• B)benefit segmentation.
• C)customer value.
• D)customer satisfaction.

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Definitions:

Role Model

A person whose behavior, example, or success is or can be emulated by others, especially by younger people.

Psychoanalytic Theory

A framework developed by Sigmund Freud that posits human behavior is influenced by unconscious motives and conflicts.

Superego

A component of Sigmund Freud's psychoanalytic theory, representing the moral conscience and the ethical standards by which the ego operates.

Social Learning Theory

A theory that suggests people learn new behaviors and norms through observation, imitation of others, and modeling, especially from those in authority or peer groups.