After an Assessment of Needs,a Marketing Manager Must Translate Ideas

question 173

Multiple Choice

After an assessment of needs,a marketing manager must translate ideas from consumers into concepts for products that a firm may develop.The result is called the:

• A)marketing strategy.
• B)marketing program.
• C)macromarketing program.
• D)micromarketing program.

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Definitions:

Conflict Theory

A theoretical framework in sociology that views society as an arena of inequalities that breed conflict and change.

Structural Functionalism

A sociological theory that views society as a complex system whose parts work together to promote solidarity and stability, emphasizing the interdependence of social institutions.

Symbolic Interactionism

A sociological perspective that focuses on how people use symbols and meanings to communicate and create social life.

Cultural Leveling

A process in which cultures that were once distinct become increasingly similar to one another through globalization and international communication.