Imagine a Confectionary Company Has Introduced a New Nutty Candy

question 19

Multiple Choice

Imagine a confectionary company has introduced a new nutty candy bar during the 1930s (the sales era) .How would you expect the company to react if sales of this new candy bar were much lower than expected?

• A)We'd better do some market testing to determine why people are dissatisfied.
• B)Perhaps, we should make candy bars with raisins.
• C)Let's put more aggressive salespeople in the field.
• D)Let's forget the whole thing.

---

Definitions:

Not Excludable

A characteristic of a good or service where it is difficult or impossible to prevent individuals from enjoying its benefits, even if they do not pay for it.

Not Rival

A characteristic of a good where its consumption by one individual does not reduce availability or quality for others.

Excludable

A characteristic of a good or service that allows its owner to prevent others from using it, typically through the mechanism of property rights.

Rival in Consumption

A characteristic of a good whereby consumption by one individual prevents simultaneous consumption by another individual.