Which Era of Business History Does the Following Statement Best

question 46

Multiple Choice

Which era of business history does the following statement best describe? "We are in the business of satisfying needs and wants of consumers."

• A)the production era
• B)the sales era
• C)the marketing concept era
• D)the marketing orientation era

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Definitions:

Stress

The physical or emotional response to external pressures or demands, which can affect an individual's mental and physical well-being.

Demand

The willingness and ability of consumers to purchase goods or services at different prices, influencing market dynamics and pricing strategies.

Role Overload

A situation in which an individual is given more responsibilities or roles than they are able to manage or complete effectively.

Demands

The needs or desires that individuals or groups request or expect to be fulfilled.