Stephanie Has Worked at the United Way for the Last

question 69

Multiple Choice

Stephanie has worked at the United Way for the last twenty years; in her time,she has seen the change in response rates to donor campaigns shift from calling programs to online Facebook donations.As a result,some suggest that ____________ is the biggest shift in the economy since the Industrial Revolution.

• A)social media marketing
• B)the marketing concept
• C)customer relationship management
• D)ethics

---

Definitions:

Socially Optimal

The point at which the benefits to society of an action, policy, or project, are maximized, taking into account all costs and benefits.

MSB and MSC

Marginal Social Benefit (MSB) and Marginal Social Cost (MSC) refer to the additional benefit or cost to society of producing one more unit of a good or service.

Pollution

The introduction of contaminants into the natural environment, causing adverse changes and harm to ecosystems and human health.

Market Economy

A market mechanism where investment, production, and distribution decisions are informed by supply and demand forces, with the prices of goods and services set within an open pricing system.