According to the Societal Marketing Concept,who Is Most Important in Deciding

question 106

Multiple Choice

According to the societal marketing concept,who is most important in deciding what needs and wants are good for consumers in the long run?

• A)the organization itself
• B)the individual consumers
• C)regulatory bodies
• D)marketing researchers

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Definitions:

High-context Cultures

Societies or groups where communication relies heavily on implicit understanding, nonverbal cues, and the context of the interaction.

Businesspeople

Individuals who are involved in commercial, industrial, or professional activities.

Grapevine

Informal and unofficial network of communication.

Characteristics

Traits or qualities that serve to identify, describe, or distinguish individuals, groups, or things.