Telus Uses a Web-Centric,personalized Approach to Managing Long-Term Customer Relationships

question 104

Multiple Choice

Telus uses a web-centric,personalized approach to managing long-term customer relationships electronically.The tool they likely use is known as

• A)CRM.
• B)eCRM.
• C)CR-V.
• D)CLV.

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Definitions:

Core Values

Fundamental beliefs or guiding principles that shape an organization's culture and decision-making, influencing how it conducts business and interacts with stakeholders.

Competitive Advantage

A unique advantage a company has over its competitors that allows it to generate greater sales or margins.

Business Portfolio Analysis

A technique that managers use to quantify performance measures and growth targets to analyze their firms’ strategic business units (SBUs) as though they were a collection of separate investments.

Growth Opportunities

Potential scenarios or strategies that may lead to an increase in sales, market share, or business expansion.