The View That an Organization Should Discover and Satisfy the Needs

question 139

Multiple Choice

The view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being is known as

• A)Ethics
• B)The societal marketing concept
• C)Customer relationship management
• D)Macromarketing

---

Definitions:

General-Purpose Search Engines

Online tools designed to search for information on the World Wide Web, covering a wide range of topics and services.

Representative Population Sample

A subset of a population that accurately reflects the demographics or characteristics of the entire group.

Survey Reliability

The extent to which a survey produces consistent results when repeated under the same conditions.

Reference Librarian

A librarian specialized in helping patrons find information and conducting research in a specific subject area.