WestJet Views Their Customers as Guests Rather Than Just Travelers

question 37

Multiple Choice

WestJet views their customers as guests rather than just travelers or passengers.Because the goal of this strategy is about experience-based differentiation at all touchpoints (websites,in-flight,ticket agents) ,WestJet can be said to be practicing:

• A)customer relationship management
• B)the selling orientation
• C)the marketing orientation
• D)customer experience management

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Definitions:

Prefrontal Cortex

The part of the brain located at the front of the frontal lobes, involved in complex behaviors, decision making, and moderating social behavior.

Executive Function

A set of cognitive processes including attentional control, inhibitory control, working memory, and cognitive flexibility, as well as reasoning, problem-solving, and planning.

Brain Region

An anatomically distinct area of the brain responsible for specific functions, such as the prefrontal cortex's role in decision-making.

Localization of Function

Localization of function is the concept that specific areas of the brain are responsible for particular physical or psychological functions.