What Is the Difference Between Micromarketing and Macromarketing

question 58

Essay

What is the difference between micromarketing and macromarketing?

---

Definitions:

Uncertainty Reduction Theory

A communication theory focusing on how individuals seek information to reduce uncertainties about others in initial interactions or unfamiliar situations.

Socialization Process

The method by which individuals learn and adopt the values, norms, and behaviors necessary for participation within a society or organization.

Anticipatory Socialization

The process by which individuals acquire the norms, values, and behaviors appropriate for a role they are about to enter, before actually entering it.

Uncertainty Reduction Theory

A communication theory that suggests individuals engage in interactions to reduce uncertainties about each other.