Which of the Following Directs Every Element of an International

question 23

Multiple Choice

Which of the following directs every element of an international marketing program?

• A) Strategic plan
• B) Marketing plan
• C) Creative brief
• D) Promotions campaign
• E) Positioning statement

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Definitions:

Cross-Cultural Training

Educational programs designed to help individuals understand and appreciate cultural differences and improve interactions in a global or multicultural context.

Guided Experience

A learning method where individuals gain knowledge and skills under the direction and supervision of an experienced person.

International Operations

The business activities and strategies companies engage in to produce, sell, or distribute products and services across national borders.

Polycentric

Reflecting a principle or policy that involves or considers multiple centers of power or influence, often used in the context of international business strategies.