What Level of Planning Focuses on Specific Marketing Activities and Programs

question 29

Multiple Choice

What level of planning focuses on specific marketing activities and programs that support the overall direction set at the strategic level?

• A) Strategic planning
• B) Operational planning
• C) Tactical planning
• D) Functional planning
• E) Departmental planning

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Definitions:

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The 40th President of the United States, who served from 1981 to 1989, known for his conservative economic policies and role in ending the Cold War.

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