The Most Appropriate Course of Action for an International Marketer

question 63

Multiple Choice

The most appropriate course of action for an international marketer when a strength matches with an opportunity is which of the following?

• A) Plan to pursue
• B) Decide to pursue or not
• C) Monitor
• D) Plan to fend off threat
• E) Pursue alternative segments

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Definitions:

Vestibule

The area in the inner ear between the semicircular canals and the cochlea.

Semicircular Canals

Structures in the inner ear that help a person maintain balance; each of the three canals is positioned at right angles to the other two.

Cochlea

A spiral-shaped canal in the inner ear that contains the hearing receptors.

Lacrimal Glands

Small, almond-shaped glands located in the upper outer part of each eye that produce tears, which help lubricate and protect the surface of the eye.