Which Structure Would Work Best When Tight Control and Frequent

question 20

Multiple Choice

Which structure would work best when tight control and frequent communication is desired by an international marketer?

• A) Direct exporting
• B) International division
• C) Direct functional reporting
• D) Matrix
• E) Regional-based organization

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Definitions:

Economic Espionage

The clandestine collection of trade secrets or proprietary information about a company’s competitors.

Global Marketing

The practice of marketing products or services across international borders, adapting strategies to different cultural and regional preferences.

Tariff

A tax imposed on imported or exported goods, often used to regulate trade and protect domestic industries.