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Purchase situations include rebuy,modified rebuy,and new buy.
Jealousy
A complex emotion that often involves feelings of insecurity, fear, concern, and anxiety over an anticipated loss of something of great personal value, particularly in reference to a human connection.
Oedipus Complex
A psychoanalytic theory which posits a child's unconscious sexual desire for the opposite-sex parent and jealousy toward the same-sex parent.
Phallic Stage
A stage in Freud's theory of psychosexual development, occurring between ages 3 and 6, where the libido is centered on the genital area.
Superego Development
The formation and growth of the superego, which is the part of the personality that holds moral standards, ideals, and conscience.
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