Which Type of Consumer Purchases Only a Favored Brand and Does

question 53

Multiple Choice

Which type of consumer purchases only a favored brand and does not look for,nor do they often buy,substitutes?

• A) Promotion prone
• B) Price sensitive
• C) Brand loyal
• D) Preferred brand
• E) Deal prone

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Definitions:

Minimizing Sources of Error

Implementing strategies to reduce mistakes and inaccuracies in research or data collection.

Social Listening

The practice of monitoring and analyzing social media platforms to understand public opinion, trends, and conversations related to a brand or topic.

Strategic Marketing Decisions

High-level choices that determine the direction of an organization's marketing efforts, focusing on target market selection and product positioning.

Identifying, Collecting, and Analyzing

The systematic approach to gathering data, recognizing relevant information, and evaluating it to make informed decisions.