Which of the Following Focuses on Stimulating Product Demand at the Consumer

question 48

Multiple Choice

Which of the following focuses on stimulating product demand at the consumer level?

• A) Channel strategy
• B) Push strategy
• C) Pull strategy
• D) Promotional strategy
• E) Market-based promotions

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Definitions:

Classical Conditioning

A conditioning method where the continuous association of two stimuli results in a response initially provoked by the second stimulus becoming evoked by the sole presentation of the first stimulus.

Ivan Pavlov

A Russian physiologist best known for his work in classical conditioning, demonstrating the learning process through the Pavlov's dogs experiment.

Operant Conditioning

A learning process in which the strength of a behavior is modified by reinforcement or punishment.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.