Which Does Sampling Encourage

question 63

Multiple Choice

Which does sampling encourage?

• A) Testing a product
• B) Repeat purchases
• C) Referrals to peers
• D) Entries into contests
• E) Recall of the brand name

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Definitions:

Aloof

Describes someone or something that is not friendly or forthcoming; cool and distant.

Brand Equity

The value and strength of a brand in the marketplace, based on consumer perceptions, recognition, and loyalty.

Financial Valuation

The process of determining the economic value of a company, brand, or asset, based on its ability to generate future income.

Brandz

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