Which Type of Consumer Uses Price as the Only Purchase

question 91

Multiple Choice

Which type of consumer uses price as the only purchase criterion?

• A) Promotion prone
• B) Price sensitive
• C) Brand loyal
• D) Preferred brand
• E) Deal prone

---

Definitions:

Bid-rigging

A form of fraud where competitors collude to inflate prices in procurement bids, undermining fair competition.

Cartels

Associations of independent businesses or organizations that agree to regulate production, pricing, and marketing of goods to maximize profits.

Winning Bids

Offers in an auction that outmatch all others, securing the auctioned item or service for the bidder.

Bid-rigging

An illegal agreement between parties to fix the outcome of a bidding process to benefit themselves at the expense of others.