Reaching International Consumers Who Do Not Have Access to Traditional

question 35

True/False

Reaching international consumers who do not have access to traditional media continues to be a problem for international marketers.

---

Definitions:

Punitive Damages

Monetary compensation awarded to an injured party that exceeds simple compensation and is intended to punish the wrongdoer.

Fair Labor Standards Act

A U.S. law that establishes minimum wage, overtime pay eligibility, recordkeeping, and child labor standards.

Federal Law

Legislation enacted by the national government of a country that applies to all its citizens and residents, overriding state or local laws where they conflict.

Employees Who Smoke

Workers who engage in the act of inhaling and exhaling the smoke of tobacco or a similar substance, often considered in the context of workplace policies.