Which of the Following Suggests That a Message Need Only

question 58

Multiple Choice

Which of the following suggests that a message need only be viewed once if the consumer or business is ready to buy?

• A) Primary theory
• B) Recency theory
• C) One-exposure hypothesis
• D) Single-communication theory
• E) Single-message theory

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Definitions:

Opportunity Cost

Opportunity cost represents the value of the best alternative foregone when a decision is made to choose one option over another.

Optimum

Refers to the best or most favorable condition, value, or level of something.

Budget Constraint

A budget constraint represents the combination of goods and services that a consumer can purchase with their limited income.

Indifference Curves

In consumer theory, a graph showing combinations of goods or services among which a consumer is indifferent, reflecting preferences.