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As discussed in the text,alternative marketing programs in international marketing include all of the following except:
Symbolic Behavior
Actions or gestures that convey a specific message or meaning, often understood within a particular cultural or social context.
Resistance
The act of opposing, standing against, or refusing to comply with something.
Denial
A defense mechanism where a person refuses to accept reality or facts, acting as if a painful event, thought, or feeling did not exist.
Defense Mechanisms
Protective strategies unconsciously applied to avoid the discomfort arising from thoughts or feelings that are not acceptable.
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