As Discussed in the Text,alternative Marketing Programs in International Marketing

question 87

Multiple Choice

As discussed in the text,alternative marketing programs in international marketing include all of the following except:

• A) Buzz marketing
• B) Guerrilla marketing
• C) Product placements
• D) Branded entertainment
• E) Web-rated campaigning

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Definitions:

Cognitive Appraisal

A mental process through which people evaluate the significance and meaning of events and situations for their well-being.

Richard Lazarus

A psychologist known for his research on stress and emotion, particularly for developing the appraisal theory of stress.

Robert Zajonc

A psychologist known for his theories on the interplay between emotions and cognitive processes.

Joseph LeDoux

An American neuroscientist known for his research on survival circuits, including mechanisms of fear and anxiety in the brain.