Which Type of Marketing Involves Making Contact with Customers in Comfortable

question 70

Multiple Choice

Which type of marketing involves making contact with customers in comfortable settings,including where they take part in hobbies,at entertainment venues,and at shopping locations?

• A) Subliminal
• B) Branded
• C) Event
• D) Lifestyle
• E) Guerrilla

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Definitions:

Causality

The relationship between cause and effect, where one event (the cause) is understood to lead to another event (the effect) as a result.

Longitudinal Studies

Research designed to observe the same subjects over a period of time, allowing for the study of changes and developments.

Cross-Sectional Studies

Research designs in which subjects of different ages are studied at one point in time.

Developmental Trends

Describes the patterns and directions of growth, change, or progress in any developmental aspect over a period.