A Continuous Advertising Format Means That Commercials Run Consistently Throughout

question 38

True/False

A continuous advertising format means that commercials run consistently throughout the year.

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Definitions:

Group Polarization

The tendency for a group's prevailing attitudes or beliefs to become more extreme following discussion among group members.

Risky Shift

Is the phenomenon where groups tend to make riskier decisions together than individuals would on their own, often attributed to the diffusion of responsibility.

Selective Perception

The process where individuals selectively interpret what they see based on their interests, background, experience, and attitudes.

Perceptual Bias

is the tendency for perception to be affected by recurring thoughts, beliefs, or attitudes, leading to distorted interpretations of information.