What Type of Integration Means That One Member of a Market

question 36

Multiple Choice

What type of integration means that one member of a market channel merges with or acquires another intermediary?

• A) Vertical
• B) Horizontal
• C) Intermediate
• D) Channel based
• E) Market based

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Definitions:

Customs

Traditional practices, behaviors, or rituals that are characteristic of a particular community or society.

Beliefs

Beliefs are convictions or acceptances that something exists or is true, especially without proof, and they can guide behavior and thought processes.

Values

Core beliefs or standards that guide and motivate attitudes and actions.

Norms

Established standards of behavior or beliefs that are considered typical or acceptable within a group or society.