The Practice of Distributing Products Through Distribution Channels That Were

question 44

Multiple Choice

The practice of distributing products through distribution channels that were not authorized by the marketer of the product is which of the following?

• A) Gray marketing
• B) Forward integrating
• C) Backward integrating
• D) Import marketing
• E) Centralized integration

Recognize the importance of performance measurement in supply chain management.

Understand the complex nature of supply chains and the factors contributing to their complexity.

Identify the impact of consumer empowerment on supply chain management.

Understand the issues and challenges in developing and sustaining an efficient and effective supply chain.

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Definitions:

More Substitutes

The increase in alternative products or services that can replace or serve as options to a current product.

Demand Is Inelastic

A situation where the quantity demanded of a product changes very little in response to changes in its price.

Total Revenue

The overall amount of money generated from the sale of goods or services before subtracting any expenses.

Determinants Of Elasticity

Factors that influence the sensitivity of the quantity demanded or supplied of a good to price changes.