When a Company Utilizes One or More Intermediaries in a Marketing

question 67

Multiple Choice

When a company utilizes one or more intermediaries in a marketing channel,it is using which of the following?

• A) International marketing systems
• B) Direct marketing channels
• C) Indirect marketing channels
• D) Intermediary marketing channels
• E) Market-based channels

---

Definitions:

Maintenance Rehearsal

A cognitive process involving the repetitive review of information to keep it in short-term memory.

Memory

The mental capacity or faculty of retaining and reviving facts, events, impressions, or previous experiences.

Signal Strength

A measure of the power level of a transmitted signal as received by a radio receiver or similar device.

Treisman

Anne Treisman was a cognitive psychologist renowned for her work in attention, notably the feature integration theory which describes how we perceive objects as wholes even when attention is distributed among the separate features.