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Discuss the various factors that influence currency movement,including individual and business transactions,inflation,interest rates,and trade and investment activity.Explain why international marketers need to monitor these developments.
Cereal
A food product made from processed grains, often eaten as breakfast and typically served cold with milk.
Price Elasticity of Demand
A measure of how responsive the quantity demanded of a good is to a change in its price, with higher elasticity indicating greater sensitivity.
Demand
The amount of a product or service that buyers are prepared and capable of buying at different price levels over a specified time frame.
Price Elastic
Price elasticity refers to the degree to which the quantity demanded of a good or service changes in response to a change in its price.
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