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Describe the concepts of currency regimes,floating exchange rates,fixed exchange rates,revaluation,and devaluation,and how they apply to international marketers.Why should international marketers pay close attention to these issues?
Consumer Surplus
Consumer surplus is the difference between the total amount that consumers are willing and able to pay for a good or service and the total amount that they actually do pay.
Producer Surplus
The difference between what producers are willing to accept for a good versus what they actually receive.
Producer Surplus
The difference between what producers are willing to accept for a good versus what they actually receive, often seen as a measure of producer welfare.
Consumer Surplus
The disparity between the cost consumers are prepared to pay for a good or service and the cost they actually encounter.
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