When an International Marketer Promotes One Price but Does Not

question 54

Multiple Choice

When an international marketer promotes one price but does not include hidden charges and add-ons,the company is guilty of which of the following?

• A) Loss leader pricing
• B) Price setting
• C) Predatory pricing
• D) Price discrimination
• E) Deceptive pricing

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Definitions:

Brand Extension

A marketing strategy where a company uses an existing brand name to launch a product in a different category.

Core Brand

The central, defining elements of a brand that shapes its identity and perception among consumers.

Luxury Brands

Brands that offer products or services perceived to be of high quality, exclusivity, and status, often accompanied by a premium price.

Brand Personality Destruction

The detriment or adverse alteration of a brand's perceived characteristics and identity, often caused by negative events, scandals, or poor marketing decisions.