The Process by Which an Innovation Slowly Spreads Through a Culture

question 79

Multiple Choice

The process by which an innovation slowly spreads through a culture is known as which of the following concepts?

• A) Brand acceptance
• B) Diffusion
• C) Brand awareness
• D) Brand adoption
• E) Market adoption

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Definitions:

Subsidiary Ledger

A subsidiary ledger is a detailed ledger containing individual accounts with a common characteristic, which is summarized and presented in a single account in the general ledger.

Control Account

A summary account in the general ledger that consolidates and reflects the total amount of transactions recorded in subsidiary ledgers for easier oversight and reconciliation.

Invoice Price

The initial quoted price on an invoice prior to deductions such as discounts, allowances, or rebates.