When an International Marketer Extends Both Its Product and Communication

question 66

Multiple Choice

When an international marketer extends both its product and communication components of the marketing mix,it is said to be using which of the following approaches to adaptation?

• A) Diversification
• B) Dual adaptation
• C) Dual extension
• D) Dual marketing
• E) Dual communication

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Definitions:

Cognitive Task

A task designed to assess or engage cognitive functions such as memory, attention, or problem-solving.

Ceiling Effect

The ceiling effect occurs when a test's scoring range is too low, preventing the instrument from effectively distinguishing between high-performing individuals or variables.

Performance Level

The degree or standard of a person's or object's capacity to carry out a task or activity.

Dependent Measure

The variable in an experiment that is expected to change as a result of manipulations in the independent variable.