Because Needs for Products Are Unique in Individual Countries,cosmetics Companies

question 72

Multiple Choice

Because needs for products are unique in individual countries,cosmetics companies often follow which of the following strategies when marketing products internationally?

• A) Product and communication extension
• B) Product extension-communication adaptation
• C) Product adaptation-communication extension
• D) Product-communication adaptation
• E) Dual product adaptation

Identify the role and impact of strategic alliances and partnerships in supply chain management.

Understand the complexity and dynamics of buyer-supplier networks.

Recognize the potential risks and benefits associated with buyer-supplier partnerships.

Understand the concept and implications of early supplier involvement (ESI) in procurement.

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Definitions:

Change Human Behavior

The process of altering individuals' actions, habits, or attitudes towards more desired outcomes for personal or collective benefit.

Social

Related to society, its organization, or the interactions and relationships within it.

Integrated Marketing Communication

A strategic approach that combines various marketing channels and tools in a cohesive manner to promote a consistent message about a brand or product.

Strategic Communications

The practice of deliberate messaging and media use to achieve specific objectives or outcomes.