The Process by Which an Innovation Slowly Spreads Through a Culture

question 79

Multiple Choice

The process by which an innovation slowly spreads through a culture is known as which of the following concepts?

• A) Brand acceptance
• B) Diffusion
• C) Brand awareness
• D) Brand adoption
• E) Market adoption

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Definitions:

Direct-Mail Retailing

A marketing strategy where companies send promotional materials directly to potential customers through postal mail.

Print-Media Retailing

The sale of goods or services through print mediums such as newspapers, magazines, or direct mail advertisements.

Vending Machines

Automated machines that dispense products such as snacks, beverages, or tickets to consumers after money, a credit card, or a specially designed card is inserted.

Cold Beverages

Drinks that are served chilled and are refreshing, especially preferred in hot climates or seasons.