Exporting Companies Often Use a Dual Extension Strategy in Order

question 64

True/False

Exporting companies often use a dual extension strategy in order to lower costs and risks associated with entering a country.

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Definitions:

Process Innovation

A strategy that focuses on improving or creating new processes within a company to enhance productivity and efficiency.

Software

Programs and operating information used by a computer to perform specific tasks.

Reverse Innovation

A strategy where goods or services are developed first for emerging markets, and then adapted for more developed ones.

Diverse Settings

Various environments or situations that are distinct in character, culture, or composition.