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What Is the Practice of Placing Two or More Brand

question 38

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What is the practice of placing two or more brand names on the same product?


Definitions:

Progressive Need Gratification

Progressive need gratification refers to the ongoing process of satisfying one’s needs and desires in a stepwise or continuous manner.

Existence Need Category

Basic human needs related to physical and material well-being, such as food, water, shelter, and safety.

Alderfer

Refers to Clayton Paul Alderfer's ERG theory, which condenses Maslow's hierarchy of needs into three core needs: Existence, Relatedness, and Growth.

Motivation Factors

Elements or conditions that encourage a person to act or behave in a certain way, often leading to increased effort and energy towards achieving a goal.

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