Examlex
What is the practice of placing two or more brand names on the same product?
Progressive Need Gratification
Progressive need gratification refers to the ongoing process of satisfying one’s needs and desires in a stepwise or continuous manner.
Existence Need Category
Basic human needs related to physical and material well-being, such as food, water, shelter, and safety.
Alderfer
Refers to Clayton Paul Alderfer's ERG theory, which condenses Maslow's hierarchy of needs into three core needs: Existence, Relatedness, and Growth.
Motivation Factors
Elements or conditions that encourage a person to act or behave in a certain way, often leading to increased effort and energy towards achieving a goal.
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