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What factor that exists in one country leads many international marketers to consider introducing the product in other countries?
Organizational Culture
The shared values, beliefs, norms, customs, and practices that shape the social and psychological environment of a business or organization.
Organizational Philosophy
The set of values, beliefs, and principles that guides a company's operations and defines its purpose and approach to business.
Dominant Values
The overarching beliefs and principles that are widely accepted and prioritized within a society or organization.
External Adaptation
The process of adjusting or modifying external elements or surroundings to better fit or survive in them.
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