If a Company Attempts to Market Existing Products in New

question 54

Multiple Choice

If a company attempts to market existing products in new markets,it is following which kind of strategy?

• A) Market penetration
• B) Market development
• C) Product development
• D) Diversification
• E) Market procurement

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Definitions:

Freud

Sigmund Freud, an Austrian neurologist who founded psychoanalysis, a method for treating psychopathology.

Analytical Psychology

Jung’s psychodynamic theory, which emphasizes the collective unconscious and archetypes.

Collective Unconscious

A concept in analytical psychology proposing the existence of a segment of the unconscious mind that is shared among beings of the same species, housing archetypes and collective memories.

Carl Jung

A Swiss psychiatrist and psychoanalyst who founded analytical psychology, emphasizing the importance of the individual psyche and the personal quest for wholeness.