International Marketers Pay Close Attention to the Use of Color

question 16

True/False

International marketers pay close attention to the use of color on product packaging.

---

Definitions:

Pyruvate

A key intermediate in several metabolic pathways, particularly glycolysis.

Oxidative Phosphorylation

The production of ATP using energy derived from the transfer of electrons in the electron transport system of mitochondria; occurs by chemiosmosis.

Electron Transport Chain

A series of protein complexes and small organic molecules within cell membranes that transfer electrons, driving the synthesis of ATP.

ATP Synthesis

The process of creating adenosine triphosphate (ATP), the cellular energy currency, primarily through cellular respiration in mitochondria or photosynthesis in chloroplasts.