Which of the Following Statements Regarding the Reliability and Validity

question 45

Multiple Choice

Which of the following statements regarding the reliability and validity of international marketing studies is true?

• A) Validity and reliability do not apply to secondary research studies.
• B) Validity and reliability do not apply to primary research studies.
• C) Validity and reliability are easiest to measure for secondary data sources.
• D) Validity and reliability are more difficult to assess when using secondary data sources.
• E) Validity and reliability are more difficult to assess when using primary data sources.

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Definitions:

Current Asset

Resources anticipated to be turned into cash, disposed of, or used up within a period of one year or the duration of the business's operational cycle, depending on which timeframe extends further.

Current Liability

A financial obligation that is due within one year or within the normal operating cycle of a business, which typically includes accounts payable, short-term loans, and accrued liabilities.

Reversing Entry

An accounting technique used to simplify record-keeping, where an entry made in one accounting period is reversed in the next period to allow for straightforward transaction recording.

Adjusting Journal Entry

A journal entry made at the end of an accounting period to record any unrecorded income or expenses for that period, ensuring that financial statements adhere to the accrual basis of accounting.